Team DOP
Jill Vaughan
President & CEO
Jill Vaughan is the President & CEO of the Downtown Orlando Partnership (DOP). Prior to joining the organization in December 2020, she served in a number of senior development and leadership roles with AdventHealth Foundation. Her extensive background in marketing, sales, and fundraising expands and strengthens DOP’s diverse membership, which includes more than 200 of Orlando’s leading corporate, non-profit, and civic organizations.
With goals of shaping the vibrant, dynamic future of the Downtown Orlando business community, Jill is committed to mobilizing DOP’s vision for powering partnerships, uniting common interests, and extending influence. She believes in the future of Downtown Orlando as a premier destination for business, community, and culture.
Jill holds a Bachelor of Arts degree in Marketing from Michigan State University and loves college sports. Although she is a Michigan State alum, Jill’s three sons are all UF Gators, making her one by proxy. In her spare time, the College Park mom enjoys dining out, traveling, and thrifting— especially for mid-century modern finds. She is fortunate for Downtown Orlando’s diverse industry of venues and assets, and relishes her professional role in sharing them.
Madison Haller
Communications Manager
Madison Haller is the Communications Manager for the Downtown Orlando Partnership (DOP). With a passion for storytelling and community engagement, Madison oversees DOP's communications strategy, fostering strong relationships with downtown businesses and stakeholders.
Originally from Maryland, Madison moved to Orlando in 2021 after graduating from Towson University with a Bachelor of Science degree in Mass Communication. Her education in writing, marketing, and public relations has equipped her with the skills to effectively communicate the value and impact of downtown Orlando.
As DOP's Communications Manager, Madison is responsible for event production, member communications, and building strong relationships within the downtown community. Her expertise in crafting compelling narratives and leveraging digital platforms has contributed to DOP's success in promoting downtown Orlando as a vibrant and thriving destination.
In her spare time, Madison enjoys exploring the beauty of Florida with her dog and friends, seeking out new adventures and discovering hidden gems.
Emma Strauss
Marketing & Events Manager
Emma Strauss is the Marketing & Events Manager for the Downtown Orlando Partnership (DOP). With a strong background in marketing, event management, and nonprofit development, Emma leverages her expertise to support the growth of Downtown Orlando's vibrant community.
A proud Florida native, Emma graduated from the University of Central Florida in 2022 with a Bachelor's degree in Film. While her favorite movie may change daily, her dedication to fostering community connections and contributing to the success of Downtown Orlando remains unwavering.
In her role, Emma oversees DOP’s marketing efforts and event initiatives, connecting residents, businesses, and stakeholders to the heart of Downtown Orlando. She is passionate about uniting people through stories and experiences that showcase the unique character of the city, both in person and online.
In her spare time, Emma enjoys hiking, thrifting, and attending concerts — often combining all three while traveling the world in search of new adventures.